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How to Choose Branding Colors for Startups
Color is more than just wavelengths — it’s an essential tool to convey emotions and hidden meaning. This article explores the fine details of color in branding and how startups should approach it.
Ideation: A Guide For Startups To Come Up With Great Ideas
Great ideas are at the root of great products. In this article, we’ll take a closer look at how you can leverage ideation to generate innovative solutions for your products and services.
![Customer Journey Maps [Free Templates]](https://www.datocms-assets.com/16499/1615885553-customer-journey-2-1-1.png?auto=format&dpr=1&w=1920)
Customer Journey Maps [Free Templates]
Customer journey maps are a vital tool when it comes to developing products with superior customer experience. In this post, you’ll find some valuable tools, recommendations, and templates to create a journey map.
Beyond Usability Testing: Contextual Inquiry
As potent as usability testing sessions are, they often fail to account for the context of a product's usage. That's where contextual inquiries come in. Read more in our article.
![Prototyping in UX Design Guide [Free Checklist]](https://www.datocms-assets.com/16499/1614679060-prototyping-2.jpg?auto=format&dpr=1&w=3840)
Prototyping in UX Design Guide [Free Checklist]
Prototyping is how you tell apart a good design execution from a bad one. All while saving time and money. Intrigued? Check out our article on the topic.
New Trello Features: A UX Review
Trello recently launched new features and a business version. This could only mean one thing. It's time for a design review.
Design Thinking Workshop: From Planning to Results
Design Thinking is a vital framework that helps teams find innovative solutions to pressing product-related issues. This article outlines the most important aspects of organizing a Design Thinking workshop with your team.
DesignOps: Just a New Buzzword?
DesignOps has recently become all the rage in design work. Is all the fuss justified? Let us try to figure this out.
![Usability Testing: the Ultimate Guide [Free Checklist]](https://www.datocms-assets.com/16499/1612300171-algorithm-1.png?auto=format&dpr=1&w=1920)
Usability Testing: the Ultimate Guide [Free Checklist]
Usability testing done the right way is what sets “okay” and excellent products apart. This article is a deep dive into the world of usability assessment that touches on test design, prep work, and much much more.
Usability Testing: Asking Better Questions
Here's how you can ask better questions during usability testing sessions to get deeper insights.
Usability Testing: All the Tools You Need
Usability testing is important. But we already knew that. What we might not have known is that there's a plethora of tool to make usability testing faster and more efficient.
Overcoming Common Designer Biases
Cognitive biases can seriously impact our thought process and hinder the design process. In this article, we’ll explore some common designer biases and learn to counteract them.
Don't Trust Your Users: Here are the Four Reasons
User interviews are tricky. Does it mean you shouldn't trust your users though? Yes and no. Let us explain in our new article on how to avoid users' bias.
Top UX Articles You Liked Most in 2020
Learn what our articles have resonated with readers like yourself the most to jog your memory a little.
UX and SaaS Monetization
This article touches on the importance of great UX when it comes to making money off your app.
Making sense of Design Libraries, Design Systems, Pattern Libraries and Styleguides.
This article touches on the differences between all of the ways to systematize design elements. We'll also outline what each of these design libraries is.
Measuring Usability through Usability Metrics
Measuring usability is vital for product success. It provides us with a holistic assessment of our design decisions and validates them throughout iterations. In this article, we explore usability metrics and their importance.
Empathetic design: the first stage of design thinking
Empathy is a central component of the Design Thinking framework. In this article, we’ll explore the elements of empathetic design and how it can benefit your product and users.
Enterprise UX Design: Make me think
In this article, we explore the peculiarities of enterprise user experience design (enterprise UX) through the lens of the “Don’t make me think” principle.
UX Onboarding: what, why and how (with examples)
In this article, we touch on the basics of onboarding and zoom into a variety of user onboarding types and tactics.
Product Idea Validation: Testing and Researching Ideas to Ensure Product Success
In this article, we explore what idea validation is. We'll talk about how it can be used to research clever ideas and how they can be grown into successful products.
UX Gamification Principles and Tactics (with examples)
In this article, we explore the basics of gamification and how it can help your product retain and engage your users, as well as foster useful behavior.
Information architecture in UX design: everything you need to know
In this article, we explore the basics of Information Architecture in UX design, its underlying principles, and the value it provides to users.
Design Validation: How Do You Know if Your Design is Good
Designers make tons of decisions. Knowing which ones were right is crucial for the project's success. Here are the 3 most common ways we use to do just that.
5 Most Common Mistakes in FinTech Design
The FinTech is on the rise, so now it's not the time to be making mistakes. Avoid these 5 most common pitfalls of FinTech design and skyrocket your chances of making a remarkable product.
EdTech Design Trends 2021
In this article, we’ll look into the most intriguing Edtech trends and how they can change education forever.
8 Reasons for Redesigning your App
This article covers the eight indicators of your app needing a redesign. These eight reasons include outdated design, poor metrics, user feedback, and more!
Stickiness: A Path to Engaging Digital Experiences
Stickiness — an interesting metric that helps businesses understand how engaging their products are. We’ll look into a lot of exciting stuff like gamification, habit formation, great onboarding experiences, and how they can help your users “stick.”
Fintech UX Design Trends in 2021
In this article, we explore the most recent UX design trends in Fintech products. We talk about gamification, data visualization, product identity, and much more.
A Closer Look at Investment Pitch Decks
In this article, we explore the most important parts of an investor pitch deck and provide examples from some of the world’s most successful brands. To help you create a stunning pitch deck, we’re giving away a free template!
3 Simple Ways to Develop a Startup Funding Strategy and Keep Investors Happy
Learn how to develop a funding strategy to implement your business ideas, while also keeping investors happy
With Innovation, Creativity and Sustainability at Its Core, Adam Fard Studio Is Transforming Businesses through Designing
Check out the interview we did with GoodFirms that outlines that our company is about and our path to success.
Design Style Guide: all you need to know
Learn the why, how and what behind style guides to streamline your product development
Everything you need to know about UX strategy
In this article, we explore the functions and benefits of UX strategies, and we look at how they help companies launch successful products with impeccable user experience.
How to grow an app and its user base: 5 mistakes to avoid
Learn the most common mistakes in growing your app's user base
The Ultimate Guide to UX Tools
In this article, we explore the best UI and UX design tools for every step of the design process from the discovery to handoff.
What is UX testing (aka User Testing)?
In this article, we look into UX testing tools and methods and how they can improve your product’s user experience.
Prototypes: what are they and how they make your product better?
In this article, we explore the advantages of low-fidelity and high-fidelity prototypes and explore how they can ensure a product with excellent UX.
What Makes a Great Chatbot UX
Learn about what makes the best practices of chatbot user experience
The process and benefits of organizing a UX workshop
In this article, we explore the importance of a UX workshop, how you should approach organizing one, and how it can benefit your team and product.
Introduction to UX writing
Learn about the best practices in UX writing, what makes great UX copy, and why you should care.
On racism and sexism in branding, user interface, and tech
In this article, we explore the problem of racism and sexism in modern branding, user interface, and technology.
6 eCommerce Design Best Practices
In this guide, you will learn the 6 crucial eCommerce design UX practices that can boost your eCommerce sales, as well as keep your customers happy
UX architect vs. UX analyst vs. UX designer: What's the difference?
In this article, we’re looking into the differences and similarities between a UX architect, a UX analyst, and a UX designer.
UX Audit: How to improve your product by doing a review
In this guide, you will learn what a UX audit entails and how startups and product teams can benefit from one.
What is Agile Design and how to apply it?
Find out how the Agile Design methodology has changed the way we design products. In this article, we explore the benefits of Agile product design.
The Guide to App Design for Non-designers
Discover the best app design tools and practices. Using powerful free tools and tried-and-true practices, anyone can join in on the fun.
Wireframes: why should product teams use them more often?
Ever wondered how to make your team or startup more efficient? In this article, we explore the benefits of wireframes and how they can help businesses succeed.
Persuasive Design: How to Nudge Users in the Right Direction
Discover how you can use persuasive design principles to encourage users to act. Simplify complex tasks. And add triggers to nudge users to take desired actions.
Quibi App – the UX Review
Quibi is the first mobile-only streaming service. While this differentiation helps the app stand out it may end up being a hard way to pave.
App Monetization: 3 Essential Issues & Solutions
Thinking about monetizing your app? Check out our latest article about important app monetization challenges and how UX can help you overcome them.
How to Plan a Website Redesign When You Want to Scale
Redesigning a website is an arduous task — unless you have our website redesign checklist!
Educational App Design: 6 Challenges to overcome
The educational app design process has a series of challenges. Mainly because students are a technology-driven and vulnerable group.
Finance App Design: 5 UX Challenges When Building a Fintech App
In this article, we take a look at 5 UX challenges of finance app design and how to overcome them.
Benefits of UX Research and Why Startups Are Afraid to Invest in It
Leverage the power of UX research to boost your company’s chances for success, better understand your users, and cut unnecessary spendings.
Top 7 Benefits of Technology in Education
Are you wondering about the benefits of technology in education? In this article, we’re discussing 7 of them.
Business Value of UX Design: How it Can Fuel Product Growth
Are you sure your company does not overlook the business value of UX design? Learn the value UX adds to your business and what you might be missing.
UX and SEO: How to Boost Your Ranking
Do you also think that SEO and UX design are not connected and can’t really be linked? This is actually wrong and here is why.
Dashboard UI: 14 Best Practices for Designers, Developers & Product Owners
In this article, we explore the best practices of dashboard UI design. We’ll discuss dashboard storytelling, customization, graphs, colors, and data categorization.
5 EdTech Challenges Startups Are Facing & Solutions to Them
What common EdTech challenges do most startups face? Are EdTech challenges crippling the industry? Let’s find out...
Competitive Analysis: How to Beat Your Competitors in 2021
Learn how to empower your company through a competitive analysis and set your product up for success.
What Does a UX Designer Do and Why Does Your Startup Need One?
UX Designer plays an important role in the successful functioning of a digital business, from fulfilling the needs of end-users to defining customer journeys of an app or a platform...
App Retention Rate: Why Is Yours So Low?
When your retention rate suffers, you need to take a step back and review your product to determine its biggest problems...
Benefits and Challenges of Remote Teams and Employees
Irrespective of how common remote working has become some startups or managers are still hesitant to give it a try.
The Key to a Better Customer Experience Strategy
Find out how you can improve your customer experience and position your brand highly in customers' minds...
How to improve your digital product with Lean UX methodology
Use this design guide to apply lean ux process and be prepared to adapt to the turbulences of the ever-changing digital market.
The Ultimate Guide to Stakeholder Interviews: Understand Your Clients
Learn how to conduct a stakeholder interview (template with 120+ interview questions) and gather inputs, such as business goals, technical constraints, usability problems, and more.
5 More Methods to Influence User Behavior
5 advanced methods to do a better job of influencing user behavior, how a user interacts with your digital product and to design a better user experience.
User Research Methods: How to Choose the Right One?
How do you know which user research method is the right one for you? Here is a guide to choose and use the right research for your product.
3 Methods to Influence and Change User Behavior
Have you ever thought about why users do what they do when they interact with a product? Here 3 methods to influence user behavior, in a positive way.
7 Steps to Understanding User Behavior: A Deep Dive
Understanding user behavior is key to finding out how users interact with your product. Here 7 steps to easily analyze their interactions.
How AR is going to change Customer Experience forever
As the noise around Blockchain and Virtual Reality (VR) begins to quieten down a bit, Augmented Reality (AR) is beginning to emerge as a serious contender for ...
![What Is Heuristic Evaluation and How Does It Improve Your Product? [2021 Upd]](https://www.datocms-assets.com/16499/1577274968-what-is-heuristic-evaluation-cover.jpg?auto=format&dpr=1&w=1920)
What Is Heuristic Evaluation and How Does It Improve Your Product? [2021 Upd]
This is a complete guide to Heuristic Evaluation. Learn the benefits and how to conduct one with this in-depth post.
Design Thinking Demystified: Strategy for Business Innovation
This is a complete guide to design thinking. Learn how to innovate your business using this in-depth post.
6 Simple Steps to Conduct User Testing Successfully
To ensure you set up a valid usability test in your ux design project, you need to understand the user testing process. Learn it in 6 simple steps!
Hire a UX Designer: Guide to Find, Interview and Recruit
Use this complete guide to hire a UX designer. Learn how to find, interview and recruit a designer with the step by step guide.