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Top 7 Strategy Workshop Exercises

Adam Fard
Adam Fard, Co-founder & Head of Design
Top 7 Strategy Workshop Exercises

Strategizing goes beyond mere planning; it's about aligning, redefining, and continuously adapting to guarantee success. Workshops are an indispensable element of this journey. Dive into some of the most effective strategy workshop exercises, understand their essence, realize their benefits, and grasp actionable insights.

SWOT Analysis:

A structured framework for evaluating an organization's internal strengths and weaknesses and external opportunities and threats.


  • Offers a clear overview of the organization's current situation.

  • Helps leverage strengths, mitigate weaknesses, capitalize on opportunities, and defend against threats.

Actionable Tips:

  • Ensure diverse participation for varied perspectives.

  • Focus on the most pressing issues to avoid information overload.

  • Encourage open discussions.

Mission, Vision, and Values Workshop:

A collaborative session aimed at defining or refining an organization's core purpose, desired future state, product vision, and guiding principles.


  • Aligns the team around a shared purpose.

  • Enhances organizational culture.

Actionable Tips:

  • Begin with evocative personal stories.

  • Stay open to revisiting existing statements.

  • Prioritize clear and simple phrasing.

Value Proposition Canvas:

Value proposition canvas is a tool to understand customer needs, wants, and pains, and align them with business solutions, thereby defining the unique value a company offers to its customers.


  • Deepens understanding of customer needs.

  • Differentiates from competitors.

Actionable Tips:

  • Focus on customer pains and gains.

  • Use real customer feedback.

  • Involve members from diverse functional roles.


Insight Gathering:

A process of collecting and analyzing information from various sources to gain deeper understanding and inform strategic decisions.


  • Unearths unrecognized challenges and opportunities.

  • Drives decisions with real-world data.

Actionable Tips:

  • Employ surveys, interviews, and focus groups.

  • Value both quantitative and qualitative data.

  • Make changes based on insights.

Impact/Effort Prioritization

A prioritization method that assesses tasks or projects based on the impact they can have and the effort required to achieve them.


  • Facilitates efficient decision-making.

  • Provides a structured approach to task prioritization.

Actionable Tips:

  • Clearly define "effort" and "impact."

  • Keep discussions succinct.

  • Reassess priorities as new information emerges.

A North Star Metric Workshop

This workshop is focused on identifying and aligning around Key Performance Indicators, which are measurable values indicating the performance of a company in achieving its objectives.


  • Creates alignment around quantifiable outcomes.

  • Sets clear metrics for success.

Actionable Tips:

  • Limit the number of KPIs for focus.

  • Ensure KPIs are relevant and timely.

  • Regularly review and adjust KPIs.

Vision Workshop / GROW:

A workshop centered on imagining a compelling future state for the organization, coupled with the GROW model (Goal, Reality, Options, Will) to facilitate actionable planning.


  • Ignites enthusiasm around a shared future.

  • Enables structured goal-setting and planning.

Actionable Tips:

  • Start with expansive thinking before zeroing in on details.

  • Use visual storytelling techniques.

  • Build on each participant's input.


Strategy workshops aren't mere corporate exercises; they're the breeding grounds for alignment, vision, and actionable change. By integrating these exercises with their associated insights, you're on a path to steer your organization towards unparalleled success.

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