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Top 20+ AI Tools Every Startup Business Must Have

Ibrahim Oladigbolu
Ibrahim Oladigbolu, Content & Social Media Manager
Top 20+ AI Tools Every Startup Business Must Have

In today's dynamic and fiercely competitive business landscape, startups consistently face fresh challenges in optimizing operations, boosting productivity, and staying ahead of the curve. Artificial Intelligence (AI) has become an indispensable asset, providing an array of tools to propel startups toward extraordinary growth and success.

This extensive guide outlines the top 20+ AI tools that should be integral to every startup's toolkit. Organized based on their functionalities, these AI-powered solutions offer a spectrum of capabilities, ranging from streamlining workflows to creating compelling content and extracting valuable customer insights. They stand poised to revolutionize various facets of business operations.

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Productivity and Project Management

1. Notion: A Unified Workspace for Seamless Operations

Notion is an integrated workspace that harmonizes project management, note-taking, and collaboration tools into a single platform. With its AI-powered features, startups can efficiently streamline workflows, centralize information, and enhance team communication.


Notion’s Key Features:

  • Customizable Workspace: Organize tasks, projects, and documents effortlessly, tailoring the workspace to your unique needs.

  • AI-powered Search: Easily retrieve information with the help of intelligent search capabilities, ensuring quick access to essential data.

  • Collaborative Features: Foster real-time team interaction through collaborative tools, promoting seamless communication and project progress.

  • Third-Party App Integration: Extend functionality by integrating third-party apps, enhancing the versatility of your workspace.

Notion emerges as a powerhouse, empowering startups with the tools needed for efficient and effective business operations.

Content Creation and Copywriting

2. ChatGPT: Engaging Conversations, Insights, Automation, and the Future of AI

ChatGPT is a revolutionary AI system for content production and copywriting, revolutionizing content production for startups with its ability to produce human-quality text generation, translate languages seamlessly, and provide insights.

Image Source: Reuters

ChatGPT’s Key Features:

  • Human-Quality Text Generation: ChatGPT redefines content creation by delivering human-like text generation, ensuring quality output.

  • Seamless Language Translation: Break language barriers effortlessly with ChatGPT's ability to translate languages seamlessly.

  • Profound Insights: Gain valuable insights for diverse topics, enhancing the depth and relevance of your content.

  • Versatile Content Creation: Craft compelling blog posts, articles, and social media content with ChatGPT's versatile capabilities.

  • Continuous Learning: Experience continuous improvement as ChatGPT learns and evolves with each use.

3. Jasper: AI-Powered Writing Assistant for Creative Content

Jasper is another AI-powered writing assistant that can assist startups in producing creative content efficiently and quickly. Able to adapt to diverse writing styles and genres, Jasper makes for an adaptable tool suitable for businesses of any size.

Image Source: elegantthemes

Jasper’s Key Features:

  • Adaptable Writing Styles: Jasper's adaptability extends to various writing styles and genres, catering to the unique needs of your business.

  • Content Generation Mastery: Generate blog posts, articles, and social media content effortlessly in multiple styles and genres.

  • Personalized Writing Preferences: Jasper adapts to your writing preferences, ensuring a tailored and user-friendly experience.

  • Enhanced Writing Abilities: Receive feedback and suggestions from Jasper to continually enhance your writing skills.

  • Effortless Creativity: Jasper simplifies the creative content production process, making it an invaluable asset for startups of any size.

Embark on a new frontier in content creation with ChatGPT and Jasper, where innovation meets seamless efficiency for startups.

Design and Visual Content

4. UX Pilot - AI Assistant for Designers

UX Pilot: This tool is the brain of Adam Fard Studio. It is a comprehensive AI-UX assistant built for designers by designers with years and a wealth of experience working with some of the biggest global brands. The intuitively built tool offers a range of UX tools from discovery to visual design, all consolidated in one place.

Image Source: uxpilot.ai

Key Features:

  • AI-UX design review

  • ChatGPT integration in Figma

  • Custom workshops

  • UX process support

  • Requirements gathering

  • User insights

  • Conduct workshops

  • Analyze and ideate

  • From requirements to the style guide

5. Canva: AI-Powered Design Platform

Canva is a web-based design platform powered by AI that empowers startups with minimal design expertise to quickly produce stunning graphics, presentations, and social media images without needing additional assistance from external designers.

Image Source: canva

Canva’s Key Features:

  • Intuitive Drag-and-Drop Interface: Create designs effortlessly with Canva's user-friendly drag-and-drop interface, ensuring a seamless design experience.

  • AI-Powered Templates and Designs: Leverage AI-driven templates and design suggestions for quick and professional-looking graphics.

  • Extensive Library of Visual Elements: Explore a vast collection of images, icons, and graphics within Canva's library to enhance your designs.

  • Social Media Integration: Easily share your designs on various social media platforms directly from Canva, streamlining design creation and management.

  • Accessible to Design Novices: Empower startups with minimal design expertise to produce stunning graphics and presentations independently.

Canva brings the power of AI to design, making it a go-to platform for startups seeking visually captivating and professionally crafted graphics without the need for external design assistance.

Marketing and Advertising Services for SME Business

6. Albert: AI-Powered Marketing Assistant for Targeted Ads

Albert is an AI-powered marketing assistant designed to assist startups in creating targeted ads, tracking ad performance, and optimizing ad spend. Albert simplifies marketing processes allowing startups to reach their target audiences more efficiently.

Image Source: albert.ai

Key Features:

  • Real-Time Ad Creation: Albert empowers startups by generating targeted ads across multiple platforms in real-time, ensuring relevance and timeliness.

  • Dynamic Performance Tracking: Track the performance of your ads in real-time, providing instant insights into their effectiveness.

  • Optimized Ad Spend: Albert goes beyond tracking, optimizing ad spend dynamically to maximize startup ROI.

  • Customer Insights: Gain valuable insights into customer behaviors and preferences, enhancing the understanding of your target audience.

Albert, the AI-powered marketing assistant, is your strategic ally in navigating the complexities of advertising, offering real-time solutions for startups to connect with their audiences more efficiently.

Coding and Software Development

7. GitHub Copilot: AI-Powered Code Completion Tool

GitHub Copilot is an AI-powered code completion tool that aids developers in writing code more quickly and efficiently. It offers assistance by suggesting relevant code snippets, functions, and variables based on the context of the code being written.

Key Features:

  • Suggest relevant code snippets, functions, and variables

  • Provides code explanations and documentation

  • Adapts to individual coding styles

  • Continuously learns and improves

8. CodeTriage is an AI-Powered Tool for Fixing Bugs

CodeTriage is an AI-powered tool designed to assist developers with prioritizing and fixing bugs in their code. The AI analyzes code to identify potential bugs before providing potential solutions.

Image Source: .pinterest

Key Features:

  • Identifies potential bugs in code

  • Suggests solutions to fix bugs

  • Prioritizes bugs based on severity

  • Provides insights into bug patterns

Video and Audio Production

9. Vidyo AI: Instantly Convert Long Videos into Social-Ready Clips

Vidyo.ai is an AI-powered tool that automatically transforms long videos into short social-ready clips. It analyzes videos to detect engaging moments and generates short clips optimized for social media platforms.

Key Features:

  • Automatically generates short clips from long videos

  • Identifies the most engaging moments in videos

  • Optimizes clips for social media platforms

  • Provides various editing options

10. Murf: AI-Powered Text-to-Speech Tool for Realistic Voiceovers

Murf is an AI-powered text-to-speech tool that assists startups in creating realistic-sounding voiceovers for their videos. With various accents and speaking styles available through its AI voices, startups can easily generate convincing-sounding voiceovers with Murf.

Key Features:

  • Generates realistic-sounding voiceovers

  • Offers a variety of AI-generated voices

  • Provides options for customizing voiceover tone and speed

  • Integrates with various video editing platforms

Business Planning and Strategy

11. Upmetrics AI-Powered Business Plan Generator

Upmetrics is an AI-powered business plan generator that helps startups draft comprehensive business plans quickly and easily. The tool offers step-by-step guidance, financial forecasting tools, and pitch deck templates - everything needed to craft an engaging plan!

Key Features:

  • Generates comprehensive business plans

  • Provides step-by-step guidance

  • Offers financial forecasting tools

  • Includes pitch deck template

Customer Communication and Sales

12. Salesforce Einstein: AI-Powered Insights for Sales and Marketing

Salesforce Einstein is an AI platform embedded within Salesforce CRM software, offering insights to support sales and marketing strategy. By analyzing customer data to detect trends, predict behaviors, and optimize campaigns - Salesforce Einstein delivers AI-powered insights for sales and marketing decisions. Various integrations with other apps, such as Salesforce to BigQuery or Google Sheets, allow more flexibility in working with your data.

Image Source: salesforce

Key Features:

  • Analyzes customer data to identify trends and patterns

  • Predicts customer behaviors and purchasing patterns

  • Optimizes sales campaigns for maximum impact

  • Provides real-time insights into sales performance

Social Media Management

13. Hootsuite: AI-Powered Social Media Management Platform

Hootsuite is an AI-powered social media management platform that assists startups with scheduling posts, producing engaging content, evaluating performance analytics, and streamlining the process of engaging their target audiences across multiple platforms.

Image Source: socialpilot.co

Key Features:

  • Schedules social media posts across multiple platforms

  • Suggests engaging content ideas

  • Analyzes social media performance and provides insights

  • Provides tools for team collaboration

Data Analytics and Insights

14. Tableau: AI-Powered Data Visualization Platform

Tableau is an AI-powered data visualization platform designed to help startups explore and analyze their data more easily. With interactive dashboards and reports that make spotting trends, patterns, and insights effortless.

Image Source: tableau.com

Key Features:

  • Creates interactive dashboards and reports

  • Provides AI-powered insights from data

  • Enables data exploration and analysis

  • Integrates with various data sources

E-commerce and Sales Optimization

15. Clerk.io: An AI-Driven Ecommerce Personalization Platform

Clerk.io is an AI-driven e-commerce personalization platform designed to assist startups in providing personalized product recommendations, search results, and email marketing campaigns to their customers. Utilizing machine learning algorithms that analyze customer behavior to provide customized experiences that boost sales.

Key Features:

  • Provides intelligent search and product recommendations

  • Personalizes email marketing campaigns

  • Analyzes customer behavior to optimize experiences

  • Improves conversion rates and sales

Human Resource and Employee Management

16. Greenhouse: AI-Powered Recruiting Platform

Greenhouse is an AI-powered recruitment platform designed to assist startups in hiring top talent. Utilizing AI, it automates every aspect of recruitment from candidate sourcing to scheduling interviews and beyond.

Image Source: greenhouse.com

Key Features:

  • Sources candidates from various channels

  • Screens candidates based on skills and experience

  • Schedules interviews and manages the hiring process

  • Provides insights into candidate performance

17. Glint: AI-Powered Employee Engagement Platform

Glint is an AI-powered employee engagement platform designed to help startups measure and enhance employee satisfaction. Utilizing surveys and feedback tools, it collects insights into employee morale, motivation, and satisfaction levels.

Image Source: 2wtech

Key Features:

  • Measures employee engagement through surveys and feedback tools

  • Provides insights into employee morale, motivation, and satisfaction

  • Identifies areas for improvement in the workplace

  • Helps to improve employee retention and productivity

Market Research and Trend Analysis

18. SparkToro: AI-Powered Audience Research Tool

SparkToro is an AI-powered audience research tool designed to assist startups in identifying and understanding their target audience. It uses online data analysis techniques to reveal audience interests, demographics, and behaviors.

Image Source: climbmarketing

Key Features:

  • Uncovers audience interests, demographics, and behaviors

  • Provides insights into audience preferences and trends

  • Identifies potential customers and marketing opportunities

  • Helps to refine marketing strategies and target audience

19. TrendWatching: AI-Powered Trend Forecasting Service

TrendWatching is an AI-powered trend forecasting service designed to assist startups in recognizing and understanding emerging trends. It analyzes data from different sources to reveal those shaping our future.

Image Source: trendwatching

Key Features:

  • Identifies emerging trends in various industries and sectors

  • Provides insights into the impact of trends on businesses and consumers

  • Helps to prepare for future market changes and adapt strategies

  • Enables startups to stay ahead of the competition

Financial Management and Automation

20. Xero: Cloud-Based Accounting Platform

Xero is a cloud-based accounting platform that utilizes artificial intelligence (AI) to automate financial tasks for startups. This streamlines everything from invoicing and bill payments to expense management and financial reporting.

Image Source: weebly

Key Features:

  • Automates invoicing and bill payments

  • Manages expenses and tracks financial performance

  • Generates financial reports and statements

  • Provides real-time financial insights

  • Integrates with various business tools

21. QuickBooks: an AI-Powered Accounting Platform

QuickBooks is another well-known cloud accounting platform that uses AI to help startups efficiently manage their finances. This tool includes automated features for expense categorization and tax preparation assistance.

Image Source: quickbooks

Key Features:

  • Automates expense categorization and tax calculations

  • Provides insights into financial performance and trends

  • Generates financial reports and statements

  • Offers mobile app for anytime, anywhere access

  • Integrates with various business tools

Customer Support and Chatbots

22. Driftbot: An AI-powered chatbot for 24/7 Customer Support

Driftbot is an AI-powered chatbot designed to assist startups in providing 24/7 customer support. It answers FAQs, resolves common issues, and escalates complex inquiries to human agents as needed.

Image source: salesdorado

Key Features:

  • Provides 24/7 customer support through chat

  • Answers FAQs and resolves common issues

  • Escalates complex inquiries to human agents

  • Learns from customer interactions to improve responses

  • Integrates with various customer support tools

Legal and Compliance

23. AiLaw: AI-Powered Legal Assistant Platform

AiLaw prides itself as a "Personal AI lawyer at your fingertips". AI Lawyer is an AI-powered legal platform that provides instant legal help, drafting legal documents, document review, and document comparison. It is accessible online and provides privacy and anonymity to clients seeking legal assistance. It is also cost-effective compared to traditional legal services.

Key Features:

  • Instant legal help: AI Lawyer provides instant legal help to clients, regardless of their location or schedule.

  • Drafting legal documents: AI Lawyer can draft legal documents, such as termination letters, demand letters, and cease and desist letters.

  • Documents review: AI Lawyer can review documents to identify legal issues and risks.

  • Documents comparison: AI Lawyer can compare documents to identify differences and inconsistencies.

  • Cost-effective: AI Lawyer is a cost-effective alternative to traditional legal services.


In an unprecedented fashion, AI is swiftly transforming the business landscape, and startups are at the forefront, embracing AI-powered tools to gain a competitive advantage. This comprehensive guide delves into over 20 AI tools, presenting startups with a formidable arsenal to streamline their operations, enhance productivity, and delve deeper into understanding customers and markets.

By integrating AI into their strategies, startups can unlock fresh opportunities in a rapidly evolving business environment, fostering a better work-life balance and accommodating the growing trend of remote work.

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