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About

CONNECT is a growth agency that specializes in maximizing value for mid-market and private-equity brands. Established with a clear purpose, the agency focuses on revitalizing brands by merging creative strategies, cultural relevance, and commercial effectiveness. This holistic approach allows CONNECT to craft compelling narratives and experiences that resonate with target audiences, ultimately driving brand growth and engagement.

At the core of CONNECT's offerings is their creative capability, which emphasizes the importance of storytelling in brand development. The agency excels in discovering and articulating a brand's unique story, ensuring that it is communicated effectively across various channels. This includes the creation of impactful campaigns, customer relationship management (CRM) strategies, rapid content generation, and the development of engaging digital experiences. By focusing on key performance indicators such as brand sentiment and impressions, CONNECT ensures that the stories they tell not only capture attention but also foster a positive perception of the brand.

In addition to their creative services, CONNECT places a strong emphasis on culture. The agency understands that a brand's connection to culture is vital for its relevance and resonance in the marketplace. Through collaborations, influencer marketing, social media engagement, and event activations, CONNECT helps brands forge meaningful connections with their audiences. The agency measures success in this area through engagement metrics and the influx of new visitors, ensuring that their cultural initiatives translate into tangible results for their clients.

Commerce is another critical pillar of CONNECT's service offerings. The agency is dedicated to enhancing the digital fitness of brands, which involves optimizing their performance across various commercial channels. This includes performance media strategies, eCommerce solutions, marketing technology (Martech) integration, and data-driven insights. By leveraging dashboards and analytics, CONNECT provides brands with the tools they need to understand their performance metrics, such as customer lifetime value and return on ad spend (ROAS). This data-centric approach enables brands to make informed decisions that drive growth and profitability.

Since its inception in 2021, CONNECT has worked with a diverse range of clients across various industries. Their expertise in digital experiences, eCommerce, CRM, performance media, and Martech has positioned them as a valuable partner for brands looking to navigate the complexities of the modern digital landscape. The agency's ability to adapt and respond to the unique needs of each client has been instrumental in delivering tailored solutions that drive results.

CONNECT operates from multiple locations, including Chicago, Illinois; Los Angeles, California; and Bogotá, Colombia. This geographic diversity allows the agency to tap into a wide array of cultural insights and market dynamics, further enriching their approach to brand revitalization. By understanding the nuances of different markets, CONNECT is able to craft strategies that are not only effective but also culturally relevant.

The leadership team at CONNECT is composed of experienced professionals who bring a wealth of knowledge and expertise to the agency. Reid Lappin, the CEO and Founder, leads the charge in driving the agency's vision and strategic direction. Joe Girolamo, the Chief Technology Officer, ensures that the agency remains at the forefront of technological advancements, enabling CONNECT to deliver innovative solutions to their clients. Deb Myszynski, the Chief Customer Officer, focuses on fostering strong relationships with clients, ensuring that their needs are met and exceeded. Henry Byrne, the Chief Financial Officer, oversees the financial health of the agency, ensuring sustainable growth and operational efficiency.

CONNECT's approach to growth consultancy is unique in that it combines the analytical mindset of a venture capitalist with the agile execution of a hyper-growth startup. This dual focus allows the agency to measure and invest in growth opportunities while simultaneously designing, building, and optimizing solutions that drive performance. By concentrating on optimizing for growth at every stage of the product lifecycle—from idea validation to adoption and retention—CONNECT significantly enhances an organization's competitive edge in the digital economy.

The agency's commitment to delivering measurable results is evident in their focus on performance metrics. By guaranteeing a lift in key performance indicators, CONNECT empowers brands to achieve their growth objectives and thrive in an increasingly competitive landscape. Their data-driven approach ensures that every strategy is backed by insights and analytics, allowing for continuous improvement and adaptation.

In summary, CONNECT is a growth agency that stands out for its comprehensive approach to brand revitalization. By integrating creative storytelling, cultural connections, and commercial optimization, the agency provides mid-market and private-equity brands with the tools they need to succeed in the modern digital economy. With a strong leadership team and a commitment to measurable results, CONNECT is well-positioned to help brands navigate the complexities of today's marketplace and achieve sustainable growth.