Toi

About

Toi is a dynamic UX design agency with a presence in San Francisco and Los Angeles, dedicated to enhancing the product development process for startups and established enterprises alike. The agency has carved a niche for itself by employing a unique UX Design Sprint System that emphasizes efficiency and clarity in project execution. This innovative approach allows clients to create superior products in a shorter timeframe, aligning with the fast-paced demands of the modern market.

The agency's philosophy is rooted in the belief that the traditional agency model is becoming obsolete. Many conventional agencies struggle to adapt to the evolving landscape, often relying on large client pools and extensive employee bases to sustain their operations. In contrast, Toi embraces a lean and tactical model that prioritizes sprint-based work. This methodology not only streamlines the design process but also ensures that clients receive high-quality work at fair prices. By focusing on smaller, dedicated teams, Toi is able to maintain agility and responsiveness, which are critical in today’s competitive environment.

At the heart of Toi's operations is the Sprint System, a structured yet flexible framework that allows for rapid project execution. The concept is reminiscent of playing with building blocks, where each sprint serves as a standardized unit that can be assembled to achieve specific goals. This approach eliminates the ambiguity often associated with traditional project timelines, providing clients with clear objectives and deliverables for each sprint. The agency typically recommends a minimum of two sprints for most projects, although clients have the autonomy to choose the number of sprints that best suits their needs.

Toi's pricing model is straightforward and transparent, with each sprint costing between $10,000 and $15,000. Clients have the option to pay for sprints individually or purchase them in bulk, allowing for flexibility in budgeting and project planning. This structure not only fosters a collaborative environment but also ensures that clients receive a fully dedicated block of time from the Toi team, maximizing productivity and focus.

The agency's service offerings encompass a wide range of design and strategy solutions. Toi specializes in product strategy, user testing, and product design, ensuring that every aspect of the user experience is meticulously crafted. The team is adept at creating wireframes, design systems, and interactive prototypes, which are essential for visualizing concepts and testing ideas before full-scale development. This rapid prototyping capability allows clients to validate their ideas quickly, reducing the risk associated with product launches.

In addition to its design services, Toi places a strong emphasis on growth and user acquisition strategies. Understanding that a great product is only as successful as its ability to attract and retain users, the agency works closely with clients to develop comprehensive product roadmaps that align with their business objectives. This holistic approach ensures that every design decision is informed by a clear understanding of the target audience and market dynamics.

Toi's commitment to making good ideas better is evident in its collaborative process. The agency believes that the best results come from working closely with clients, fostering an environment of open communication and shared vision. This partnership approach not only enhances the quality of the final product but also empowers clients to take an active role in the design process.

The agency's reach extends beyond its primary locations in San Francisco and Los Angeles, with additional offices in Austin and Buenos Aires. This geographical diversity allows Toi to tap into a wide range of talent and perspectives, enriching its design process and broadening its understanding of global market trends. By leveraging this diverse expertise, Toi is able to deliver solutions that are not only innovative but also culturally relevant.

Toi's case studies reflect its ability to tackle complex challenges and deliver impactful results. For instance, the agency has successfully collaborated with various clients to craft user experiences that resonate with their audiences. Through design thinking workshops and iterative design processes, Toi has helped clients refine their concepts and bring their visions to life. The agency's focus on user-centered design ensures that the end product is not only functional but also engaging and intuitive.

Training is another key component of Toi's offerings. The agency recognizes the importance of equipping clients with the knowledge and skills necessary to navigate the ever-evolving landscape of design and technology. By providing training sessions and workshops, Toi empowers clients to understand the principles of effective design and user experience, fostering a culture of innovation within their organizations.

In summary, Toi is a forward-thinking UX design agency that stands out for its commitment to efficiency, collaboration, and user-centered design. By leveraging its unique Sprint System, the agency is able to deliver high-quality design solutions that meet the needs of startups and enterprises alike. With a focus on product strategy, user testing, and growth, Toi ensures that its clients are well-equipped to succeed in a competitive marketplace. The agency's diverse team and global presence further enhance its ability to provide innovative and culturally relevant solutions, making it a valuable partner for businesses looking to elevate their product offerings.