Symmetri Marketing

About

Symmetri Marketing Group is a dynamic marketing agency based in the heart of Chicago, dedicated to transforming the way B2B organizations engage with their audiences. With a rich history of over 20 years in the industry, Symmetri has established itself as a leader in brand storytelling, creativity, technology, and data analysis. The agency's mission is to empower ambitious B2B marketers to elevate their strategies and compete effectively in an increasingly competitive landscape.

At the core of Symmetri's philosophy is the belief that effective marketing requires a modern mindset. The agency approaches marketing challenges with a blend of balance, precision, and boldness, ensuring that their strategies resonate across various sectors, including healthcare, manufacturing, nonprofit, and technology. This multifaceted approach allows Symmetri to tailor its services to meet the unique needs of each client, fostering a collaborative environment where innovative ideas can flourish.

Symmetri's service offerings are comprehensive and designed to address the full spectrum of marketing needs. The agency specializes in brand strategy, web design and development, and digital marketing. Each of these areas is underpinned by a data-first approach, which enables Symmetri to diagnose issues within a client's existing marketing structure and content. By identifying these flaws, the agency can orchestrate a strategic plan that effectively positions products and services, ultimately driving engagement and results.

Brand strategy is a cornerstone of Symmetri's expertise. The agency's founders, who hail from the renowned Leo Burnett Chicago, have instilled a deep understanding of brand building within the organization. Over the past 15 years, Symmetri has developed brand strategies for a diverse range of organizations, from those with revenues of $10 million to multi-billion dollar enterprises. This extensive experience encompasses various aspects of brand development, including brand positioning, promise development, vision and mission articulation, brand architecture, and identity creation. By focusing on these critical elements, Symmetri helps clients establish a strong and cohesive brand presence that resonates with their target audiences.

In addition to brand strategy, Symmetri excels in web development. The agency recognizes that a website is not merely a digital presence but a vital tool that must align with business goals, address customer needs, and provide an engaging user experience. Symmetri offers full life-cycle web development services, which include discovery, design, development, and ongoing support and optimization. With nearly a decade of experience using the Drupal content management system, the agency has honed its skills in creating robust and scalable websites. Furthermore, the team is well-versed in other content management systems, such as WordPress, allowing them to cater to a wide array of client preferences and requirements.

Digital marketing is another key area of focus for Symmetri. The agency employs a strategic approach to digital marketing that encompasses various channels and tactics, ensuring that clients can effectively reach and engage their target audiences. By leveraging data analytics and market insights, Symmetri crafts tailored marketing campaigns that drive measurable results. The agency's commitment to continuous improvement means that they regularly refine and optimize their digital marketing strategies, adapting to the ever-changing landscape of online engagement.

Symmetri's work environment is characterized by a culture of collaboration and creativity. The agency prides itself on being a place where hard work and play coexist harmoniously. Located in the vibrant Mag Mile area of Chicago, the team thrives on the energy of the city, which fuels their passion for pursuing big ideas. This collaborative spirit is reflected in the agency's approach to client partnerships, where they work closely with organizations to understand their unique challenges and aspirations.

The agency's commitment to innovation is evident in its thought leadership and perspectives on the evolving marketing landscape. Symmetri regularly explores new trends, digital innovations, and strategic planning techniques that can drive brands forward. By staying ahead of the curve, the agency ensures that its clients are well-equipped to navigate the complexities of modern marketing. Topics such as cookieless marketing, the importance of mood boards, and effective strategies for standing out in search are just a few examples of the insights shared by Symmetri, demonstrating their dedication to providing valuable knowledge to their clients.

Symmetri Marketing Group is not just a service provider; it is a partner in the journey of brand transformation. The agency seeks to collaborate with organizations that aspire to make a meaningful impact in their industries. By fostering meaningful brand interactions, Symmetri aims to inspire action and motivate purchase decisions among target audiences. This commitment to creating value for clients is what sets Symmetri apart in the competitive landscape of marketing agencies.

In summary, Symmetri Marketing Group is a forward-thinking agency that combines creativity, technology, and data analysis to help B2B organizations thrive. With a strong foundation in brand strategy, web development, and digital marketing, the agency is well-equipped to address the diverse needs of its clients. The collaborative culture, innovative mindset, and commitment to continuous improvement make Symmetri a valuable partner for any organization looking to elevate its marketing efforts and achieve lasting success. Through their extensive experience and strategic approach, Symmetri is poised to guide clients on a new trajectory, helping them navigate the complexities of the modern marketing landscape with confidence and clarity.