Roswell NYC

About

Roswell NYC is a distinguished full-service eCommerce agency that specializes in maximizing customer lifetime value for brands through its comprehensive suite of services. As a recognized Shopify Plus Partner and Klaviyo Platinum Partner, Roswell has established itself as a leader in the eCommerce landscape, focusing on both direct-to-consumer (DTC) and business-to-business (B2B) sectors. With a commitment to growth and innovation, Roswell has successfully managed a portfolio of over 75 merchants, collectively generating an impressive annual gross merchandise value (GMV) exceeding $350 million in 2024.

At the core of Roswell's philosophy is the belief that they are not merely a vendor but a true partner to the brands they work with. This partnership approach allows Roswell to function as an in-house team, fully aligned with the vision and goals of their clients. By fostering close collaboration, Roswell is able to build businesses rather than just websites, ensuring that each project is tailored to meet the unique needs and aspirations of the brand.

Roswell's service offerings are divided into three primary divisions: Design & Creative, Technology, and Growth Marketing. Each division is staffed by experts who are dedicated to delivering high-quality solutions that drive measurable results. The agency's design and creative team excels in crafting visually stunning and user-friendly eCommerce experiences that resonate with consumers. By focusing on best practices in user interface and user experience design, Roswell ensures that every interaction with the brand is engaging and effective.

In the realm of technology, Roswell is at the forefront of eCommerce innovation. The agency has made significant investments in tools and technologies that enable them to provide best-in-class solutions. This includes expertise in headless commerce, internationalization (I18N), and localization (L10N), which are increasingly vital in today's global marketplace. By leveraging these advanced technologies, Roswell helps brands navigate the complexities of modern eCommerce, ensuring they are well-equipped to meet the demands of a diverse customer base.

Growth marketing is another critical area of focus for Roswell. The agency employs a range of strategies designed to enhance customer retention and drive revenue growth. This includes the development of effective email and SMS marketing campaigns, conversion rate optimization services, and advanced analytics. By analyzing key performance indicators (KPIs) such as lifetime value (LTV), average order value (AOV), frequency of purchase, and overall revenue, Roswell is able to implement data-driven strategies that yield tangible results for their clients.

Roswell's diverse portfolio showcases their ability to work across various industries, including beauty, fashion, luxury, jewelry, consumer packaged goods (CPG), and home goods. Notable brands within their portfolio include Kjaer Weis, Love Amika, MDNA Skin, Greats, Hat Heaven, Jones New York, The Sak, Adina Reyter, Doyle & Doyle, Spinelli Kilcollin, Bachan's, Nearly Natural, By Dash, and Sobro Design. This breadth of experience allows Roswell to bring a wealth of knowledge and insights to each new project, ensuring that they can effectively address the unique challenges and opportunities presented by different market segments.

As a top Shopify Plus Partner, Roswell is selective in the brands they choose to work with, focusing on those that are ready to elevate their eCommerce presence. This strategic approach ensures that Roswell can provide the highest level of service and support to their clients, helping them to successfully migrate to Shopify and Shopify Plus platforms. The agency's commitment to building businesses is evident in their hands-on approach, where they work closely with brands to develop tailored strategies that align with their specific goals and objectives.

In addition to their core services, Roswell is dedicated to staying ahead of industry trends and best practices. The agency actively engages in thought leadership, sharing insights and knowledge that contribute to the broader eCommerce community. This commitment to continuous learning and improvement not only benefits Roswell but also enhances the value they provide to their clients.

The team at Roswell is comprised of passionate professionals who are deeply invested in the success of their clients. Their collaborative culture fosters creativity and innovation, allowing them to develop unique solutions that stand out in a competitive marketplace. By prioritizing communication and transparency, Roswell ensures that clients are kept informed and involved throughout the project lifecycle, resulting in a more cohesive and successful partnership.

In summary, Roswell NYC is a premier full-service eCommerce agency that excels in delivering comprehensive solutions for brands looking to enhance their online presence and drive growth. With a strong focus on partnership, innovation, and measurable results, Roswell is well-equipped to help brands navigate the complexities of the eCommerce landscape. Their expertise in design, technology, and growth marketing, combined with a diverse portfolio and a commitment to excellence, positions Roswell as a trusted ally for brands seeking to build and scale their businesses in the digital age.