New Haircut

About

New Haircut is a consulting and training provider specializing in product innovation. With a rich history that began as a software studio, the company has evolved significantly over the years. Initially focused on designing and building digital products, New Haircut faced challenges in achieving the desired impact with their offerings. This experience prompted a deep exploration into enhancing their product design processes, leading to the development of a robust framework for product discovery.

The journey of New Haircut is marked by a commitment to continuous improvement and learning. The team recognized that traditional methods often fell short in addressing the complexities of product development. As a result, they adopted various methodologies, including design thinking and design sprints, which allowed them to conduct product discovery more effectively. This shift not only improved their own processes but also laid the groundwork for the services they now offer to other organizations.

At the core of New Haircut's philosophy is the belief that successful product teams must focus on solving the right customer problems. This principle is fundamental to their approach, as they guide teams in identifying critical issues that need addressing. By employing a structured methodology, New Haircut helps organizations move away from a feature factory mentality, where decisions are often driven by internal pressures rather than customer needs. Instead, they advocate for a more strategic approach to product development, one that prioritizes meaningful outcomes over mere output.

New Haircut's offerings include a variety of toolkits and training programs designed to empower teams in their product discovery efforts. These resources are crafted to be ready-to-use, enabling organizations to implement them quickly and effectively. The training provided by New Haircut is not just about imparting knowledge; it is about fostering a culture of collaboration and innovation within teams. By equipping teams with the right tools and methodologies, New Haircut aims to enhance communication, trust, performance, and accountability among team members.

One of the key aspects of New Haircut's approach is the emphasis on cultural transformation as a precursor to digital transformation. The company understands that for organizations to successfully innovate and adapt, their internal culture must evolve. This insight drives their consulting services, where they work closely with teams to define a compelling company vision that aligns with their core values. By establishing a strong foundation based on human and interpersonal values, New Haircut helps organizations create a more cohesive and motivated workforce.

The process of product discovery facilitated by New Haircut involves several critical steps. First, teams are guided in defining their vision, which serves as a guiding star for all subsequent efforts. This vision is not merely a statement; it is a reflection of the organization's aspirations and values. Once the vision is established, New Haircut assists teams in identifying the key problems that need to be solved to achieve that vision. This problem-framing stage is crucial, as it ensures that the focus remains on addressing real customer needs rather than getting lost in the noise of competing priorities.

Following the identification of critical problems, New Haircut employs ideation techniques to generate potential solutions. This collaborative process encourages creativity and innovation, allowing team members to contribute their unique perspectives. Once a range of solutions has been generated, New Haircut emphasizes the importance of testing these ideas. Prototyping and user feedback are integral to this phase, as they provide valuable insights into the viability and desirability of proposed solutions.

After testing and refining solutions, New Haircut helps teams develop outcome-based roadmaps. These roadmaps serve as strategic guides for execution and launch, ensuring that teams remain aligned with their vision and objectives. By focusing on outcomes rather than outputs, organizations can better measure success and make informed decisions throughout the product development lifecycle.

New Haircut's commitment to empowering teams extends beyond their consulting services. The company offers a range of training programs that cover various aspects of product discovery and design. These programs are designed to be accessible and practical, enabling participants to apply what they learn directly to their work. By investing in the development of team members, New Haircut fosters a culture of continuous learning and improvement.

In addition to their training programs, New Haircut provides facilitation courses that equip leaders with the skills needed to guide teams through the product discovery process. Effective facilitation is essential for creating an environment where collaboration can thrive. New Haircut's facilitators are experienced in managing group dynamics and ensuring that all voices are heard, which is vital for generating innovative ideas and solutions.

The impact of New Haircut's services is evident in the success stories of the teams they have worked with. Organizations that have embraced their methodologies report improved alignment between product development efforts and customer needs. By shifting the focus from internal pressures to external realities, teams are better positioned to create products that resonate with their target audiences.

In summary, New Haircut stands out as a leader in product innovation consulting and training. Their journey from a software studio to a provider of product discovery tools and methodologies reflects a deep commitment to understanding and addressing the challenges faced by organizations in today's fast-paced digital landscape. By emphasizing the importance of cultural transformation, effective problem framing, and outcome-based roadmaps, New Haircut equips teams with the skills and insights needed to drive meaningful product innovation. Through their comprehensive training programs and consulting services, they empower organizations to not only create successful products but also foster a culture of collaboration and continuous improvement.