Monk 72

About

Alex de Paz, operating under the trade name Monk 72, is a seasoned design professional dedicated to transforming ideas into valuable digital realities. Since establishing his freelance practice in 2020, Alex has cultivated a reputation for excellence in design-related services, particularly for product companies and creative/digital marketing agencies. His approach is characterized by a commitment to strategic design thinking, which allows him to simplify complex digital programs and deliver innovative solutions that resonate with users.

Monk 72 specializes in a range of design disciplines, including brand strategy, UX/UI design, product development, and technical design execution. This diverse expertise enables Alex to collaborate effectively with global teams, ensuring that projects are not only visually appealing but also functionally robust. His work encompasses the creation of digital ecosystems, mobile applications, and comprehensive branding solutions, all tailored to meet the unique needs of his clients.

Throughout his career, Alex has demonstrated a keen ability to leverage foresight and trust, consistently delivering outstanding user experiences across various digital mediums. His dedication to design excellence is reflected in his perfect average review rating across all service aspects, positioning Monk 72 as a trusted choice for businesses seeking impactful digital transformations. This commitment to quality and user satisfaction has been a cornerstone of his practice, allowing him to build lasting relationships with clients and agencies alike.

Before founding Monk 72, Alex played a pivotal role in product initiatives at Hisense's Canadian R&D Studio, known as Jamdeo Design and Technology. During his tenure, he contributed to the development of groundbreaking products, including the VIDAA TV and the first-ever dual-screen foldable phone. His work in this capacity was instrumental in establishing visionary concepts that led to innovative consumer-facing features. Alex's achievements during this period include securing 80 patents related to mobile and smart TV technologies, as well as branding the Hisense VIDAA TV, which garnered recognition for its innovative technology.

The VIDAA TV has achieved remarkable commercial success, with over 17.7 million units sold in China and 2.8 million units sold internationally. This success is a testament to Alex's ability to generate positive business impact through design and innovation. As of 2024, the collective efforts of his team have propelled the VIDAA TV brand to surpass 26 million connected devices, with over 2 billion app launches, underscoring the long-term effects of his contributions to the industry.

In addition to his work with Hisense, Alex has recently collaborated with Brisk It Labs, the creators of the first generative AI grill. This innovative product features Vera, a generative AI that allows users to create recipes, cooking programs, and automate their cooking processes. Alex worked closely with Brisk It leadership to design and unveil this major differentiator at CES in January 2024. The overwhelmingly positive reaction from media and retailers highlights the impact of his design work in bringing cutting-edge technology to market.

Monk 72 is committed to stripping away the complexity often associated with information technology programs. Alex and his team of highly skilled design thinkers understand the intricate interdependencies between brand identity, user experience, product features, business strategy, and technical development. This holistic understanding enables them to deliver comprehensive program solutions that are both effective and user-centric.

The collaborative nature of Monk 72's work is evident in their partnerships with teams across various locations, including Qingdao, Delaware, Ukraine, Toronto, and Burlington. These collaborations have resulted in game-changing strategies, digital ecosystems, mobile app designs, and branding initiatives that have made a significant impact in their respective markets. The success of Monk 72 is built on a foundation of foresight, trust, and design excellence, ensuring that every project is approached with a commitment to quality and innovation.

Alex's expertise extends across multiple interface types, including voice-first interfaces, touch interfaces, and various screen sizes. His work encompasses hardware interfaces, mobile control applications, subscription and marketing apps, TV operating systems, and online business tools. Additionally, he has experience in digital transformations, website design, and traditional print and branding initiatives. This breadth of knowledge allows him to deliver tailored solutions that meet the diverse needs of his clients.

In summary, Alex de Paz, through Monk 72, exemplifies a commitment to excellence in design and innovation. His extensive experience in product development, brand strategy, and technical design execution positions him as a leader in the field. By focusing on strategic design thinking and collaboration, Alex continues to create valuable digital realities that resonate with users and drive business success. His ability to navigate the complexities of digital design and technology ensures that Monk 72 remains a trusted partner for businesses seeking to enhance their digital presence and achieve impactful transformations.