Mobile2you Technology

About

Mobile2you, now part of Dimensa, has established itself as a prominent player in the realm of digital product development, particularly within the financial services sector. Founded in 2011, the company initially focused on renting tablets for corporate events, but it quickly pivoted to creating custom digital solutions in response to market demands. This strategic shift marked the beginning of a transformative journey that would see Mobile2you evolve into a key provider of tailored digital products.

The company's first foray into app development came in 2013, driven by a request from a client. The resulting application, while simple, was well-designed and garnered over four thousand downloads. This early success was a catalyst for growth, prompting Mobile2you to embrace the burgeoning opportunities within the B2B market. As businesses increasingly sought to digitize their processes, Mobile2you positioned itself as a reliable partner, catering to the needs of large clients looking for secure and efficient digital solutions.

By 2015, Mobile2you had secured its first significant client in the financial sector—a digital bank with a customer base of three million. This milestone was followed by the acquisition of a major retail client's card operations, further solidifying the company's reputation in the industry. As the team expanded to 16 members, the need for a larger workspace became apparent, reflecting the rapid growth and increasing complexity of the projects they were undertaking.

The rise of Banking as a Service (BaaS) in Brazil provided a significant boost to Mobile2you's business model. This innovative approach allowed companies to offer comprehensive financial products through a white-label model, leveraging advanced core banking technology. By 2018, Mobile2you had transformed into an accelerator for digital banks, integrating with leading BaaS providers and delivering both front-end and back-end solutions tailored for the financial sector. This evolution underscored the company's commitment to enhancing the digital banking landscape in Brazil.

As Mobile2you continued to grow, its focus shifted towards refining processes, establishing robust routines, and enhancing security measures. The goal was to deliver comprehensive digital products across various financial domains, including banking, card services, and investment funds. By 2020, the company had expanded its workforce to 100 employees, reflecting its increasing capacity to handle complex projects and meet the demands of a rapidly evolving market.

In 2022, Mobile2you was acquired by Dimensa, a company formed through the collaboration of TOTVS, Brazil's largest technology firm, and B3, the fifth-largest stock exchange in the world. This acquisition marked a significant milestone in Mobile2you's journey, as it became part of a larger portfolio of financial solutions. The integration of Mobile2you's products into Dimensa's offerings enhanced the range of services available to financial institutions, particularly in the areas of digital banking and internet banking.

Dimensa's digital banking platform allows for the creation of customized solutions from the ground up. It includes features such as business rule parametrization, user-friendly interfaces, and brand identity customization. The platform supports a variety of services, including cash management, Pix transactions, and account management, catering to fintechs seeking streamlined operations.

The internet banking solution offered by Dimensa is designed for financial institutions, providing an intuitive interface and cloud access to essential banking services. This ongoing evolution of Dimensa's portfolio aims to make financial operations more digital, secure, and efficient, reflecting the company's commitment to innovation in the financial technology space.

Mobile2you's approach to product development emphasizes the importance of a holistic ecosystem that encompasses not only coding but also the methodologies and processes that underpin successful app launches. The company recognizes that effective product development requires a blend of technology, agile methodologies, and systematic testing. This comprehensive approach ensures that the final products are not only functional but also deliver a unique and engaging user experience.

The emphasis on usability and design from the conception stage of product development is a hallmark of Mobile2you's philosophy. By prioritizing user experience, the company aims to create applications that resonate with users and facilitate seamless navigation. This focus on usability drives creative thinking, enabling the development of innovative solutions that meet the specific needs of clients in the financial sector.

In summary, Mobile2you has undergone a remarkable transformation since its inception, evolving from a tablet rental service to a leading provider of custom digital products for the financial industry. Its strategic pivot towards app development, coupled with a commitment to innovation and user experience, has positioned the company as a key player in the digital transformation of financial services in Brazil. The acquisition by Dimensa further enhances its capabilities, allowing it to offer a broader range of solutions that cater to the evolving needs of financial institutions and fintechs. As the digital landscape continues to evolve, Mobile2you remains dedicated to delivering high-quality, secure, and effective digital products that empower businesses to thrive in an increasingly digital world.