Handsome

Handsome

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Details

Min. Project Size: $100,000+
Avg. Hourly Rate: $$200 - $300 / hr/hr
Employees: 10 - 49
Location: Austin, United States
Founded: Founded 2012

About

Handsome, a design company founded by John Roescher and a group of friends nearly twelve years ago, has undergone a significant transformation in its mission and vision. The company has evolved from its original concept into a new entity known as Raw Materials, which is dedicated to fostering creativity in product design. This shift reflects a broader ambition to challenge the status quo in design and innovation, moving away from the prevalent trend of optimizing sameness that has characterized much of the industry.

The inception of Handsome was rooted in the desire to create a practice that combined the best elements of creative work. Roescher envisioned a company that would remain agile and adaptable, allowing for continuous experimentation and evolution. Over the years, Handsome has built a reputation for its commitment to innovation and design excellence. However, as the landscape of design has changed, Roescher has expressed a sense of disillusionment with the current state of the industry, where many creatives seem focused on refining existing ideas rather than pushing boundaries.

In his letter, Roescher articulates a clear vision for the future, emphasizing the importance of differentiation in a world where uniformity has become the norm. He believes that the greatest opportunities lie in embracing creativity and innovation, and he calls for a collective effort to usher in a new era of design that prioritizes imagination and originality. This vision is not just about aesthetic differences; it is about fundamentally rethinking how products and services are designed and experienced.

The launch of Raw Materials marks a pivotal moment for the company. It is a rebranding that signifies a renewed commitment to creativity and a focus on the design of tools and touchpoints that shape human experiences. Raw Materials aims to be a catalyst for change, championing the idea that great design can lead to meaningful connections between businesses and their audiences. The company is dedicated to assembling a team of top-tier talent from diverse backgrounds, all united by a common goal: to produce exceptional work that resonates with people.

The team at Raw Materials comprises strategists, designers, technologists, and creative thinkers who bring a wealth of experience and expertise to the table. This multidisciplinary approach allows the company to tackle complex challenges and deliver innovative solutions that meet the needs of its clients. By fostering a collaborative environment, Raw Materials encourages its team members to push the boundaries of creativity and explore new possibilities in design.

Raw Materials is not just about internal transformation; it also seeks to engage with like-minded partners who share its vision for the future. The company has already begun to forge relationships with various clients who are eager to embark on this journey of innovation. These partnerships are built on a foundation of mutual respect and a shared commitment to redefining industries through creative design. The collaborative spirit that Raw Materials embodies is essential for driving meaningful change in the marketplace.

Roescher's call to action for bold leaders is a central theme in this new chapter for the company. He recognizes that the future will be shaped by those willing to take risks and challenge conventional wisdom. By aligning with visionary clients, Raw Materials aims to empower these leaders to redefine their industries and achieve their goals through innovative design solutions. The company believes that the real risk lies in not attempting to innovate and create, and it is committed to supporting its partners in their pursuit of excellence.

In summary, Handsome's evolution into Raw Materials represents a significant shift in focus and philosophy. The company is dedicated to championing creativity in product design and fostering deep connections between brands and their audiences. With a talented team and a commitment to collaboration, Raw Materials is poised to make a meaningful impact in the design landscape. By embracing the challenge of differentiation and innovation, the company aims to lead the way into a new era of creativity that benefits both businesses and the people they serve.

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