FIG (Formerly Hungry)

About

FIG is a brand agency that has redefined the traditional agency model to meet the demands of the Information Age. Formerly known as Figliulo&Partners, FIG was established with the vision of being a more agile and intelligent alternative to conventional branding agencies. The agency's mission is to facilitate a deeper understanding between brands and their audiences, leveraging the power of storytelling to create meaningful connections.

At the core of FIG's philosophy is the belief that effective communication is essential in today's fast-paced digital landscape. The agency recognizes that brands must not only convey their messages but also resonate with their audiences on a personal level. This understanding drives FIG's approach to branding, where creativity and strategy intersect to craft compelling narratives that engage and inspire.

The team at FIG is a diverse collective of passionate individuals, each bringing unique perspectives and expertise to the table. This diversity is a cornerstone of the agency's creative process, allowing for innovative ideas and solutions that reflect the multifaceted nature of modern consumers. The collaborative environment at FIG fosters creativity and encourages team members to push boundaries, resulting in work that is not only visually striking but also strategically sound.

FIG's commitment to nurturing creative talent is evident in its culture. The agency has cultivated an environment that prioritizes collaboration, inclusivity, and continuous learning. This dedication to its people has not gone unnoticed; FIG has been recognized as one of the Best Places to Work in the industry for three consecutive years. Such accolades reflect the agency's focus on creating a supportive workplace where individuals can thrive and contribute to the agency's success.

The agency's portfolio includes a diverse range of clients, showcasing its versatility and ability to adapt to different industries and market needs. FIG has worked with notable brands such as Virgin Atlantic Airlines, Delta, Casper, Vimeo, Seabourn Cruise Lines, Pete & Gerry’s Organics, and CNN. Each partnership is approached with a tailored strategy that aligns with the client's goals and audience, ensuring that the resulting work is both impactful and relevant.

In an era where consumer expectations are constantly evolving, FIG understands the importance of staying ahead of the curve. The agency employs a forward-thinking approach, utilizing the latest trends and technologies to inform its strategies. This proactive mindset enables FIG to create innovative solutions that not only meet current demands but also anticipate future needs.

The creative process at FIG is characterized by a blend of research, strategy, and artistry. The agency begins by immersing itself in the client's brand, understanding its values, mission, and target audience. This foundational knowledge informs the development of a comprehensive branding strategy that guides all creative efforts. By aligning the brand's identity with its audience's expectations, FIG ensures that its work resonates on a deeper level.

Storytelling is at the heart of FIG's approach. The agency believes that every brand has a unique story to tell, and it is their job to bring that story to life. Through compelling narratives, FIG helps brands articulate their purpose and connect with consumers in a meaningful way. This storytelling approach not only enhances brand recognition but also fosters loyalty and trust among audiences.

The agency's work spans various mediums, including digital, print, and experiential marketing. FIG's versatility allows it to create cohesive brand experiences that engage consumers across multiple touchpoints. Whether through a captivating social media campaign, an immersive event, or a striking advertisement, FIG ensures that the brand's message is consistently communicated and effectively received.

Collaboration is a key element of FIG's success. The agency works closely with its clients throughout the creative process, fostering open communication and feedback. This partnership approach ensures that the final deliverables align with the client's vision while also benefiting from the agency's expertise and insights. By valuing client input and maintaining transparency, FIG builds strong relationships that contribute to the overall success of each project.

In addition to its client work, FIG is dedicated to contributing to the broader creative community. The agency actively engages in initiatives that promote creativity and innovation, recognizing the importance of giving back to the industry. This commitment to community involvement reflects FIG's values and reinforces its position as a leader in the branding space.

As FIG continues to evolve, it remains steadfast in its mission to create a fabled era in the history of each brand it partners with. The agency's focus on storytelling, collaboration, and innovation positions it as a forward-thinking leader in the branding landscape. With a talented team and a commitment to excellence, FIG is poised to help brands navigate the complexities of the Information Age and emerge as powerful storytellers in their own right.

In conclusion, FIG is a brand agency that embodies the spirit of the Information Age through its innovative approach to branding and storytelling. With a diverse team of creative professionals, a commitment to nurturing talent, and a focus on collaboration, FIG is well-equipped to help brands connect with their audiences in meaningful ways. The agency's dedication to excellence and its proactive mindset ensure that it remains at the forefront of the branding industry, ready to tackle the challenges and opportunities that lie ahead.