Crossfield Digital

About

Crossfield is a dynamic digital agency specializing in web and mobile software development, as well as creative and product strategy services. The agency has its roots in the mobile gaming industry, having originally started as PrePlay, a company that focused on developing innovative web and mobile applications for sports fans. PrePlay gained significant recognition for its live sports prediction game, which allowed users to make predictions on every play of various sports games. From 2010 to 2015, PrePlay established itself as the leading platform in this niche, engaging users with over 50 million predictions across its applications, covering professional baseball, football, hockey, and tennis.

In September 2014, PrePlay was acquired by FanVision Entertainment (FVE), a strategic move that aimed to enhance the spectator experience through advanced technology and software solutions. This acquisition allowed PrePlay to leverage FVE's resources and expertise, further solidifying its position in the sports entertainment landscape. The integration of PrePlay's management and software capabilities into FVE's operations marked a significant transition for the company, setting the stage for its evolution into a broader digital agency.

As part of FanVision Entertainment, Crossfield began to expand its service offerings beyond mobile gaming. The agency's transition was catalyzed by a project with Relevent Sports, a sister company within the Related Sports and Entertainment (RSE) Ventures family. Relevent Sports, known for organizing the International Champions Cup, approached Crossfield to develop its new website. This project not only showcased Crossfield's technical expertise but also highlighted its ability to adapt to the diverse needs of clients in the sports and entertainment sectors.

Following the successful launch of the International Champions Cup website and the partnership with Bleacher Report for its March Madness Bracket Challenge Game, Crossfield recognized the need to rebrand itself. The rebranding effort was aimed at reflecting the agency's expanded capabilities and its commitment to delivering high-quality digital solutions. While prediction gaming remains a core competency, Crossfield has built a robust team with decades of combined experience in creative development and digital strategy, allowing it to serve a wider array of clients and projects.

In October 2015, the agency officially transitioned from PrePlay to Crossfield Digital, marking a new chapter in its journey. This rebranding signified a shift in focus from a self-published product to a full-service digital agency, capable of addressing the complex needs of various industries. Crossfield's team comprises skilled professionals who bring a wealth of knowledge in technology, strategy, and design, ensuring that the agency can deliver comprehensive solutions tailored to its clients' objectives.

Crossfield's specialties encompass a broad spectrum of services, including web development, mobile development, corporate branding, and content management systems. The agency is proficient in various programming languages and frameworks, such as Ruby on Rails, React Native, and Elixir, which enables it to create robust and scalable applications. Additionally, Crossfield has a strong focus on e-commerce solutions, gaming applications, ticketing systems, and sports data integration, making it a versatile partner for businesses looking to enhance their digital presence.

The agency's approach to software development is characterized by a commitment to quality and innovation. Crossfield employs a collaborative methodology that involves close communication with clients throughout the development process. This ensures that the final product aligns with the client's vision and meets the specific needs of their target audience. By prioritizing user experience and functionality, Crossfield aims to create digital solutions that not only meet but exceed client expectations.

Crossfield's expertise in mobile development is particularly noteworthy. The agency recognizes the growing importance of mobile applications in today's digital landscape and is dedicated to creating user-friendly and engaging mobile experiences. By leveraging the latest technologies and design principles, Crossfield develops applications that are not only visually appealing but also highly functional, providing users with seamless interactions.

In addition to its technical capabilities, Crossfield places a strong emphasis on creative strategy. The agency understands that a successful digital product requires more than just technical proficiency; it also needs a compelling narrative and a clear brand identity. Crossfield works closely with clients to develop creative strategies that resonate with their target audience, ensuring that the digital solutions they provide are not only effective but also aligned with the clients' overall branding and marketing goals.

Crossfield's commitment to continuous improvement and adaptation is evident in its willingness to embrace new technologies and methodologies. The agency stays abreast of industry trends and emerging technologies, allowing it to offer cutting-edge solutions that keep clients ahead of the competition. This forward-thinking approach is complemented by a strong focus on data-driven decision-making, enabling Crossfield to optimize its strategies and deliver measurable results for its clients.

As a digital agency, Crossfield is also aware of the importance of building long-term relationships with its clients. The agency strives to become a trusted partner, providing ongoing support and guidance even after project completion. This dedication to client satisfaction is reflected in Crossfield's approach to project management, which emphasizes transparency, communication, and collaboration.

In summary, Crossfield is a versatile digital agency that has evolved from its origins in mobile gaming to become a comprehensive provider of web and mobile software development, creative strategy, and product strategy services. With a strong foundation in technology and a commitment to innovation, Crossfield is well-equipped to meet the diverse needs of its clients across various industries. The agency's focus on quality, user experience, and creative strategy positions it as a valuable partner for businesses looking to enhance their digital presence and achieve their goals in an increasingly competitive landscape.