Artefact

About

Artefact is a prominent data agency that has established itself as a leader in the integration of marketing and engineering. Founded in 2015 by three alumni of the prestigious French Engineering School Polytechnique—Vincent Luciani, Philippe Rolet, and Guillaume de Roquemaurel—the agency has rapidly evolved to meet the demands of a dynamic digital landscape. With a commitment to redefining customer experience through innovative technologies, Artefact has positioned itself at the forefront of the data-driven marketing revolution.

The agency operates from 25 offices across 19 countries, employing over 1,000 professionals who bring a diverse range of expertise to the table. This global presence allows Artefact to serve a wide array of clients, including many of the largest and most recognized brands in the world. The agency's workforce is a blend of marketers and engineers, which fosters a unique environment where creative marketing strategies are seamlessly integrated with advanced technological solutions.

Artefact offers a comprehensive suite of services designed to address the multifaceted needs of its clients. These services include Data Consulting, Creation, Activation Expertise, and Technology Development, with a strong emphasis on Big Data and Artificial Intelligence. By leveraging these capabilities, Artefact helps organizations harness the power of data to drive informed decision-making and enhance their overall marketing effectiveness.

Data Consulting is a cornerstone of Artefact's service offerings. The agency provides strategic insights and guidance to help clients navigate the complexities of data management and utilization. This involves assessing existing data infrastructures, identifying opportunities for improvement, and developing tailored strategies that align with the clients' business objectives. Artefact's consultants work closely with clients to ensure that data is not only collected but also effectively analyzed and applied to drive meaningful outcomes.

In the realm of Creation, Artefact excels in developing innovative marketing solutions that resonate with target audiences. The agency employs a data-driven approach to create compelling content and campaigns that engage consumers and foster brand loyalty. By understanding consumer behavior and preferences, Artefact crafts personalized experiences that enhance customer interactions and drive conversions.

Activation Expertise is another key area where Artefact shines. The agency specializes in executing marketing strategies that maximize the impact of campaigns across various channels. This includes optimizing media buying, enhancing customer engagement, and ensuring that marketing efforts are aligned with broader business goals. Artefact's team of experts utilizes advanced analytics to measure the effectiveness of campaigns, allowing for real-time adjustments and improvements.

Technology Development is a critical component of Artefact's offerings, particularly in the context of Big Data and Artificial Intelligence. The agency invests in cutting-edge technologies that enable clients to process and analyze vast amounts of data efficiently. By harnessing the power of AI, Artefact helps organizations automate processes, gain deeper insights, and make data-driven decisions that propel their businesses forward.

Artefact's commitment to innovation is evident in its continuous pursuit of new technologies and methodologies. The agency stays ahead of industry trends by investing in research and development, ensuring that its clients benefit from the latest advancements in data science and marketing technology. This proactive approach allows Artefact to deliver solutions that are not only effective but also future-proof, enabling clients to adapt to the ever-changing market landscape.

The agency's impressive client roster includes over 600 organizations, with a significant number being blue-chip companies. Artefact's ability to cater to the needs of such diverse clients speaks to its versatility and expertise in the field. The agency's professionals are adept at understanding the unique challenges faced by different industries and tailoring solutions that address those specific needs.

Artefact's growth trajectory has been remarkable since its inception. The agency has experienced a steady increase in turnover, tripling its revenue in just one year. This growth is a testament to the value that Artefact provides to its clients and the effectiveness of its data-driven approach. The agency's success has not gone unnoticed, as it has garnered recognition within the industry for its innovative practices and contributions to the field of data marketing.

In addition to its core services, Artefact is also dedicated to education and knowledge sharing. The agency operates the School of Data, which aims to equip professionals with the skills and knowledge necessary to thrive in a data-centric world. Through workshops, training sessions, and thought leadership initiatives, Artefact fosters a culture of continuous learning and development, empowering individuals and organizations to harness the full potential of data.

Artefact's commitment to excellence is reflected in its operational philosophy. The agency believes in the power of collaboration, both internally among its teams and externally with its clients. By fostering strong partnerships, Artefact ensures that it fully understands the needs and goals of its clients, allowing for the development of tailored solutions that drive success.

As a publicly listed company on the Euronext Growth Paris Stock Exchange, Artefact is committed to transparency and accountability. This status not only reflects the agency's financial stability but also its dedication to maintaining high standards of corporate governance. Artefact's leadership team is focused on sustainable growth and long-term value creation for its stakeholders.

In conclusion, Artefact stands out as a leading data agency that combines marketing expertise with engineering prowess. With a global footprint, a diverse range of services, and a commitment to innovation, the agency is well-equipped to help organizations navigate the complexities of the digital landscape. By leveraging data and technology, Artefact empowers its clients to enhance customer experiences, drive business growth, and stay ahead of the competition. Through its dedication to excellence and continuous improvement, Artefact is poised to remain a key player in the evolving world of data-driven marketing.