Antenna Consulting Ltd.

About

Antenna Consulting is a distinguished consultancy based in Vancouver, British Columbia, specializing in user experience (UX) strategy, design, and research. Founded in 2015 by Anthony Hempell, a seasoned expert in the field with over two decades of experience, Antenna Consulting has established itself as a reliable partner for organizations seeking to enhance their digital products and services. The consultancy operates with a unique business model that emphasizes community and professional excellence, ensuring that clients receive top-tier service tailored to their specific needs.

The core mission of Antenna Consulting is to provide organizations with the UX expertise they require, precisely when they need it. This flexibility allows clients to access a diverse pool of experienced UX strategists, designers, and researchers on a project basis. By doing so, Antenna Consulting enables organizations to successfully deliver their projects without the overhead of maintaining a full-time internal team. This approach is particularly beneficial for companies that may not have the resources or need for a permanent UX staff but still require high-quality UX services for specific initiatives.

Antenna Consulting's team comprises a wide array of skilled professionals, each bringing their unique strengths and experiences to the table. The consultancy prides itself on its collaborative culture, where consultants work closely with clients to understand their goals and challenges. This partnership approach ensures that the solutions developed are not only innovative but also aligned with the clients' business objectives and user needs.

One of the key areas of focus for Antenna Consulting is UX strategy. The consultancy assists organizations in defining their digital product roadmaps and optimizing their website content. By providing an outside perspective, Antenna helps clients design products and services that deliver tangible value to both users and the business. This strategic insight is crucial in today’s competitive landscape, where user expectations are continually evolving, and organizations must adapt to meet these demands.

Antenna Consulting has successfully collaborated with various clients across different sectors, demonstrating its versatility and expertise in addressing diverse UX challenges. For instance, the consultancy played a pivotal role in the redesign of the Clio website, a leading law practice management software platform. Through a research-based UX strategy and design process, Antenna was able to enhance the user experience, making it more intuitive and user-friendly. This project exemplifies Antenna's commitment to placing users at the center of the design process, ensuring that the final product meets their needs effectively.

Another notable project involved the development of a new energy modeling application for building professionals in British Columbia. Antenna Consulting was instrumental in defining the requirements and designing a user-centered prototype that catered to the specific needs of this audience. This project highlights Antenna's ability to translate complex requirements into accessible and engaging user experiences, further solidifying its reputation as a leader in the UX field.

In addition to strategic projects, Antenna Consulting also focuses on product design. A significant example of this is the collaboration with Vancity, a credit union in British Columbia, where Antenna helped revamp their VISA and member profile systems. This initiative not only optimized the product design but also fostered a culture of UX research within the organization. By embedding UX principles into the fabric of Vancity's operations, Antenna contributed to the long-term success and sustainability of the credit union's digital offerings.

The leadership at Antenna Consulting is characterized by a deep commitment to the UX community. Anthony Hempell, the founder and president, is not only a respected figure in the industry but also an active participant in nurturing the next generation of UX professionals. He has served as an instructor at the IDEA School of Design at Capilano University and has mentored students through the Microsoft Garage internship program. His involvement in the Vancouver UX community, including his role as a board member and organizer of the Vancouver UX Awards, underscores his dedication to advancing the field of user experience.

The team at Antenna Consulting is composed of a diverse group of professionals, each specializing in various aspects of UX. From senior UX researchers to content strategists and consultants, the collective expertise within the consultancy allows for a comprehensive approach to UX challenges. This diversity not only enriches the solutions provided to clients but also fosters an environment of continuous learning and innovation among the team members.

Antenna Consulting's innovative business model is designed to adapt to the evolving needs of its clients. Whether organizations require additional personnel to augment their internal UX teams or seek external expertise for specific projects, Antenna is equipped to provide the necessary support. This adaptability is a cornerstone of Antenna's service delivery, ensuring that clients receive the right skills and talent to achieve their project goals.

In summary, Antenna Consulting stands out as a premier consultancy in the field of user experience. With a focus on providing tailored UX solutions, the consultancy empowers organizations to enhance their digital products and services effectively. Through a combination of strategic insight, collaborative partnerships, and a commitment to professional excellence, Antenna Consulting continues to make a significant impact in the UX landscape. As organizations navigate the complexities of user experience in an increasingly digital world, Antenna Consulting remains a trusted ally, ready to provide the expertise needed to succeed.