Marketing Specialist
Full-Time - 100% Remote

If you live and breathe marketing & sales strategy, we need to talk.

We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound and outbound sales channels. Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.

To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities:

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Optimize content considering SEO and Google Analytics
  • Share content through various channels, ensuring strong web presence
  • Deliver engaging content on a regular basis
  • Manage a portfolio of accounts to achieve long-term success
  • Develop positive relationships with clients
  • Suggest actions to improve sales performance and identify opportunities for growth

Requirements:

  • Demonstrable experience in marketing and sales together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • A sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Benefits:

  • 100% Remote
  • No micromanagement
  • Balanced workload
  • B2B Contract