I'm a product designer who has helped startups and established companies like Samsung, Deutsche Telekom, and Red Bull define and improve their products.
Recently, I doubled the in-app purchases of a Global 500 company by understanding user behavior and reducing the cognitive load of their app.
Through implementing a new design system and improving existing UX patterns, I got another app featured, resulting in 10M+ downloads and achieving a 4.7+ average user rating. I also conceived and created Augmented Reality Experiences, which increased the net promoter score and brand awareness.
Thanks to my strong background in marketing, user testing, and behavior analysis, I can convey products' real unique selling proposition (USP) and value for their users. I can also help the transition to monetizing through subscription.
I'm fascinated by what influences our feelings, creativity, and decisions. I love the typical agile product design and design thinking workflow when leading teams of designers.
With my strong marketing background, I can design for growth, retention, and conversion.
When I'm not pondering methods of innovative design, I'm thinking about new technologies or discovering contemporary dance and theatre, new restaurants or types of food.
I enjoy collaborating with teams from different industries on innovative products and technologies, traveling around the world, and helping their projects succeed.